Dear [name],

Thank you for providing ABC Company the opportunity to earn your business! We are confident that you will be satisfied with your new [kitchen, bath, etc.] for years to come and we hope that you will consider ABC Company for any future home construction or remodeling projects. If, for any reason, you encounter a problem with any of the work that we have done or materials that we have used, please contact me at your earliest convenience so that we can address the issue to your satisfaction.

Thanks to satisfied customers like you, ABC Company has experienced significant growth over the past 28 years. In fact, over 50% of our new customers are the result of referrals from past satisfied customers. In the coming weeks and months, you'll probably have numerous neighbors, friends and family over to your house to see your new remodel. If you have the experience that most of our other customers have had, your guests will rave about the enhancements you've made and possibly express an interest in having some form of remodeling or construction work done to their home. Chances are, many of them may be hesitant to take the next step because of the confusion that they may have about the investment, design, process, value, time, etc… This is where we need your help.

1. I've enclosed in this envelope 5 "Satisfied Customer Referral Certificates". Please pass these along to anyone you know who has mentioned an interest in remodeling. If you need more certificates, just give us a call and we'll get them right out to you.
2. We'll provide those who contact us a No Obligation "Remodeling Informational Pack". This will include tips on what's important to know about remodeling and construction, how to avoid the major common problems many homeowners experience during a remodel, and what to look for in selecting someone to work with on their project. If they're interested, we'll offer a "no pressure" FREE In-Home Consultation that will show them how to plan, design, and get started on their own custom designed remodel.
3. "Not Interested…No Problem" We'll promptly remove anyone not interested in our "Satisfied Customer Referral Program" without any further communication.
4. Finally…if any of the people you refer to us decide to work with ABC Company on a home construction or remodeling project, we'll give them a $150 Off Coupon to put towards low voltage lighting or for sink / faucet upgrades on their custom remodel.

That's it! Your friends, neighbors, and family will love you for it, and we'd certainly appreciate the opportunity to help them get their new kitchen, bath, or custom home remodel of their dreams.

Thank you for your support,

Linda Smith
President, ABC Company